So as I mentioned in my previous post I dived into purchasing websites and apps, and to date I now own 10 Websites and 8 Mobile Phone Apps.

My Websites cover a diverse range of products and services, including:

  • Beer Brewing Equipment
  • Reminder SMS’s
  • Bikini’s
  • Baby clothes
  • Flight and Accommodation Bookings
  • Running Shoes
  • Fitness Watches

So now that I own these, I must be raking in the money from all the sales I’m making through the internet? Well errr, not quite, well actually nothing to date, but read on….

You see here is the thing, its not just about owning a website and setting it up so people can buy products or services from it.  You need the people to know about your website and go there.

There are two ways to do this SEO (Search Engine Optimisation) and buying traffic through Ads.

Just like having a butchers shop and having 1000 vegetarians come into it, you need to target the prospective customers which you want visiting your site, i.e ones which are interested in what you are selling.

There are two popular ways you can do this, Facebook Ads and Google Adwords.  It costs money, but the idea is to be clever with your marketing campaigns and spend less than you will make in profit.

The other alternative is SEO, meaning that when potential customers type in specific keywords in Google, your website will come up on the first page of results.  This is gold but can take a while to achieve, the bottom line is that many people try and game google to get to the top of the list and this might work for a short time, but google keep changing the algorithm so you will drop back down again.  The bottom line is that Google likes original content, high quality websites which it can see people mentioning or linking to, and essentially having a big footprint on the internet.

If your buying a site which doesn’t have original content (essentially an online shop) then the Facebook Ads or Adwords campaigns are a good idea.

In the next installment I will discuss how to run an advertising campaign for Google Adwords and Facebook Ads.

The beauty of Passive Income Stream Investments  is that they make money for you without you having to be physically working them.

This is a little misleading however as many of these businesses, still require some work on a daily basis, but we are talking in terms of perhaps 1 or 2 hours as opposed to the typical working day of 7.5 hours.

If your goal is to  fund your entire lifestyle with passive income stream investments , this is achievable, but for many this means that these additional hours will need to be done early in the morning  or in the evening after work.

Of the different types of Passive Income Stream Investments, I thought I would dive in with the following ones:

  1. Website

  2. Mobile Phone Apps

Being the person who doesn’t skirt around the edges but jumps straight in, I went on a buying frenzy, and after a few days had a very small portfolio of websites and apps.  For ease of reading I will talk about the steps I took for these businesses separately.

  1. Websites

I previously had built and run a website which I spent a lot of time on, I did eventually sell it on, but the return based on the number of hours I had put into it was extremely minimal.  However at the time I had decided that the time I could save by moving it on, could be spent on other projects, so I cut my losses.

I also previously had built a few websites for people, and whilst rewarding the amount of time spent again and the return was not very good.

So you could say I had a fair deal of experience of websites before I decided to look at investing in them as part of my Passive Income Stream Adventure.

So where do you buy website?

You can find a few places online, but Flippa was one that I had read was good.

On Flippa there are listings of Websites and Apps.  Some of these websites are established and then there are also some completely new ones.  The site is essentially an auction site, so the highest bidder wins the website as long as they meet the reserve price.

Here are some things I learnt about these websites.

  • Not every websites design or content is unique
    • A website designer can build a website for example in the area of bikinis, and list it under the domain . However they can then copy the content and layout and create another one with the domain of
    • To put it simply the google search engine doesn’t like seeing duplicate content, and thus the site wont appear that high on the search results.
    • However you can make it appear through placement through online marketing campaigns and through driving traffic from social media, and other feeder websites.

to be continued…….

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